A summer campaign “Say It Loud” for outdoor and digital for summer 2023 to launch our new company name 英之界.

Singing and listening to English songs are great ways to develop English abilities. Learners gets a chance to perfect their English skills through

EF is hosting this spelling competition to for beginner students to participate.

Visual language for teachers ‘ content and livestreams on EF’s social channels (WeChat, Xiaohongshu and Douyin)

EF is hosting this reading competition to ignite students’ interest in reading popular English novels and biography like “Charlie and the Chocolate Factory” by Ronald Dahl and “Becoming “by Michelle Obama.

Concept and design of a set of motion design clips to tell the brand story and product offerings in a fun and light hearted way for the retail environment.

A chain of retail stores for customers to experience an immersive English online learning product that is subscription based. Work involves setting the look and feel and coming up with a cost effective and flexible graphic concept for the LEDs.

Concept and design for a set of digital posters and other supporting materials using bold graphics and colors established for the retail store,

Poster art for greetings and events.

Event identity for EF China Talk — a national competition where top EF students get to present or perform in English a topic of their choice on Chinese culture. National final 2022 was held at the Beijing Olympic committee.

Welcome kit for potential learners to try out EF’s English Program. Onboarding kit to kick start students’ study journey.

A referral program visual identity for EF’s learning centers. The reward chinese character “饋” is drawn out as an academicon to give the program a unique look. The more you learn, the more points in return for redemption. Design includes a cabinet display design and a range of branded EF gifts.

Concept and design for a set of blind box figures to reflect EF’s hyper immersive learning system that lets you LEARN at your own pace 好好学习鸭, TRY with classmates 一起试试鸭, APPLY in real situations 快乐体验鸭, CERTIFY your progress 毕业了鸭 .

A simple and minimal design principle is used for EF WeChat Store. The store provides students plenty of add-on courses, English activities, and adventure trips.

Monthly promos to encourage students to book more classes and earn more benefits

Operational notices and posters design at our centers and in our app.

A set of certificates designed where the intricate security patterns are derived from EF’s learning system chart.

Event identity for an 4-week event to encourage students to speak in 100% English during their time at EF for a total language immersion experience.